Prince’s Music, Paisley Park Virtual Tour Headed to TikTok
The Prince estate has secured a deal with TikTok to bring all of the artist's music onto the social networking video app.
To mark the announcement, TikTok will offer users a virtual tour of Prince's famed Paisley Park estate/production complex during a "Sound-Off" livestream; an unspecified guest host will appear alongside the Park's legacy preservationist Mitch Maguire. In addition, the estate will feature one week of special programming on Prince's TikTok page.
In a statement issued to Rolling Stone, estate's entertainment adviser Troy Carter noted that both Prince and TikTok are known for "breaking boundaries." He added, "With the addition of Prince's full catalogue on TikTok, it is our hope that a new generation of global fans can find meaning in Prince's music, and be inspired to create."
Brandon Holman, TikTok's label partnerships manager, enthused that including Prince's vast discography will help both parties expand their reach. "We are massive fans of Prince and admirers of his cultural legacy," he said. "The addition of the Artist's catalog to our Sounds library will inspire our users to connect with his music in creative and unexpected ways — his catalog is so deep, and many are approaching his songs with fresh ears."
The Prince estate recently announced a multi-format box set reissue of his acclaimed double-LP Sign O' the Times. The project will be available as a standard album, Deluxe Edition and Super Deluxe Edition, the latter of which includes all the music Prince released in 1987, along with 45 previously unissued studio cuts and a live performance from that June. Warner Bros. previewed the package, out Sept. 25, with the unreleased track "Witness 4 the Prosecution (Version 1)."